June 28, 2007
University of ÐÓ°ÉÔ°æ advertising nets national awards
ATTENTION BUSINESS EDITORS
For Immediate Release
Thursday, June 28, 2007
The University of ÐÓ°ÉÔ°æ’s statewide advertising campaign recently won six awards
in two different national advertising contests.
The Council for Advancement and Support of Education, a Washington, D.C.-based organization
for people who work in the areas of alumni relations, university communications/marketing
and development (fund-raising), recently honored the UA system with a gold medal award
and two silver awards for the uareelworld.com advertising campaign.
UA received a gold medal for the entire uareelworld.com campaign, which included print,
television, radio and Web advertising; a silver medal for three television spots;
and a silver medal for a single print spot. The CASE awards follow the national Admissions
Marketing Awards presented in February, in which the UA campaign received gold, silver
and bronze medals in various categories, also for uareelworld.com.
The university oversees the statewide advertising campaign, produced by Nerland Agency
of Anchorage. A statewide marketing taskforce with system and campus members across
ÐÓ°ÉÔ°æ helps guide the campaign. The annual advertising receives generous support
from the nonprofit University of ÐÓ°ÉÔ°æ Foundation. To view samples from each year,
go to http://www.alaska.edu/opa/media_campaign/index.xml.
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For more information, call Kate Ripley at 907/450-8102.
NR13-07