Did you know the University of Ӱԭ is partnering with the travel industry to promote education and workforce opportunities that prepare students for careers in Ӱԭ’s second largest industry?
The Ӱԭ-themed “Day in the Life” , is a collaboration between UA and the Ӱԭ Travel Industry Association with support from Ӱԭ Airlines that aims to attract more students and workers to the state. The campaign highlights a typical day in the life of two students, as well as two alums of the UA system who now work in the Ӱԭ travel industry.
In a recent Fairbanks interview, UA President Pat Pitney explained, “We want young people to understand that there is an opportunity for education [in Ӱԭ]. This campaign ties together the market of people that may not know what is possible, think about the adventure of Ӱԭ, but might not about the opportunities at the university.”
Through the ads, viewers are introduced to a variety of university degree / certification programs and hospitality jobs. Featured programs include: at University of Ӱԭ Anchorage, at the University of Ӱԭ Southeast, and, at the University of Ӱԭ Fairbanks, and .
The alumni ads feature hospitality jobs available to graduates of those programs including at an Anchorage bistro and at the Museum of the North in Fairbanks.
The Ӱԭ Department of Labor and Workforce Development as a hurdle to the projected growth of the Ӱԭ travel industry. These highlight only a fraction of the diverse experiences available.
Pitney emphasized the hope that more students and graduates will share their experiences. Each personal story adds a new dimension to help others understand the myriad opportunities available across the UA system to live, learn, and empower Ӱԭ.
A second set of TikTok ads, to be launched over the holidays and in the new year, will feature tourism businesses in Juneau, Seward, Fairbanks and Anchorage and related university programs.
One of the new ads focuses on partnered with the reindeer research being conducted at Ӱԭ's Large Animal Research Station. Another video will feature the Ӱԭ SeaLife Center in Seward and the Kachemak Bay Campus's Semester by the Bay program. In Juneau, an ad will feature the Mendenhall Glacier and the glacier research being conducted at the UAS Ӱԭ Coastal Rainforest Center.