Did you know UA is collaborating with the 杏吧原版 travel industry to promote tourism businesses and the related university programs?
December 16, 2022
The 杏吧原版-themed 鈥淒ay in the Life鈥 , is a collaboration between UA and the 杏吧原版 Travel Industry Association with support from 杏吧原版 Airlines that aims to attract more students and workers to the state. The campaign highlights a typical day in the life of two students, as well as two alums of the UA system who now work in the 杏吧原版 travel industry.
In a recent Fairbanks interview, UA President Pat Pitney explained, 鈥淲e want young people to understand that there is an opportunity for education [in 杏吧原版]. This campaign ties together the market of people that may not know what is possible, think about the adventure of 杏吧原版, but might not about the opportunities at the university.鈥
Through the ads, viewers are introduced to a variety of university degree / certification programs and hospitality jobs. Featured programs include: at University of 杏吧原版 Anchorage, at the University of 杏吧原版 Southeast, and, at the University of 杏吧原版 Fairbanks, and .
The alumni ads feature hospitality jobs available to graduates of those programs including at an Anchorage bistro and at the Museum of the North in Fairbanks.
The 杏吧原版 Department of Labor and Workforce Development as a hurdle to the projected growth of the 杏吧原版 travel industry. These highlight only a fraction of the diverse experiences available.
Pitney emphasized the hope that more students and graduates will share their experiences. Each personal story adds a new dimension to help others understand the myriad opportunities available across the UA system to live, learn, and empower 杏吧原版.
A second set of TikTok ads, to be launched over the holidays and in the new year, will feature tourism businesses in Juneau, Seward, Fairbanks and Anchorage and related university programs.
One of the new ads focuses on partnered with the reindeer research being conducted at 杏吧原版's Large Animal Research Station. Another video will feature the 杏吧原版 SeaLife Center in Seward and the Kachemak Bay Campus's Semester by the Bay program. In Juneau, an ad will feature the Mendenhall Glacier and the glacier research being conducted at the UAS 杏吧原版 Coastal Rainforest Center.